Allergan Re-appoints Metro Broadcast for AMWC, Monaco

For the fourth year in succession, pharmaceutical company Allergan has re-appointed London-based production company Metro Broadcast to produce its extensive programme of educational events at the Anti-Ageing Medical World Congress (AMWC) at the Grimaldi Forum, Monaco in April 2014. Vast in size, the Grimaldi spans six floors and contains three auditoria, 22 breakout rooms, 35,000m2 of exhibition space and three catering venues. The annual AMWC utilises every event space simultaneously over the duration of the three day convention.

Metro Broadcast will work with Elite Sponsor Allergan to design and manage the technical aspects of its conference programme which includes a Symposium for 1200 delegates, a series of educational seminars, a welcome dinner, numerous mini-conferences and participation in the main exhibition. Metro Broadcast’s technical remit covers presentation technologies, sound, staging, lighting and filming. Many events run simultaneously or in close succession and are integrated with the use of live video. The project team also includes event management company Touch Associates and medical marketing and education experts Litmus.

For Allergan, manufacturers of leading medical aesthetics brands such as VISTABEL® and Juvéderm®, the AMWC creates a vital route to the global market and its profile is increasing each year: it is a three day, global event which, in 2013 attracted over 7000 of the world’s leading medical scientists.

Allergan’s communications, congress and events manager Claire Emson says, “Four years ago, we appointed Metro Broadcast to do little more than manage a few plasma screens at this event. Since then, the event has grown by demand into a full scale operation and we are fortunate to have found a supplier who can now support us with a wide range of technologies and ideas and cope with the scale of the event as it stands today.”
Metro Broadcast’s Project Director Jamie Tilleray says, “Allergan’s events at the Congress are consistently over-subscribed. This year, we are running Allergan’s own Symposium in the largest event space in the venue which seats 1200 – it probably won’t be big enough. Our challenge is to find efficient ways of meeting that growing demand by using technologies in presentation and live broadcasting to reach a wider proportion of delegates. “