Allergan - AMWC (Anti-Aging Medicine World Congress) 2014, Monte-Carlo
We love working on huge events in glamorous locations, so it was great to be confirmed as the production partner for the AMWC for the fourth time. Allergan are one of our largest clients and are the elite sponsor for this world renowned event. We were commissioned to handle all technical aspects of their conference programme, which included a symposium for 1,200 delegates, a series of educational seminars, a welcome dinner, numerous mini-conferences and participation in the main exhibition.
The project team also included event management company Touch Associates and medical marketing and education specialist Litmus.
Production for the AMWC took place over three days and often incorporated numerous simultaneous live events with content being live streamed across multiple events.
Vast in size, Monaco’s Grimaldi Forum spans six floors and contains three auditoria, 22 breakout rooms, 35,000m2 of exhibition space and three catering venues. The annual AMWC utilises every event space simultaneously over the duration of the three day convention.
Elite Sponsor Allergan’s individual programme of events includes Allergan’s own Symposium which attracts up to 800 delegates, a series of educational seminars, a welcome dinner for 600 of Allergan’s private guests from around the world, numerous mini-conferences organised by Allergan’s 10 country-market hosts and participation in the main exhibition.
Many events run in parallel or in close succession in different areas of the venue and events are often integrated with the use of live video. The immense logistics task calls for a project planning timeframe of no less than eight months.
All in all it’s a huge challenge and one we were proud to play our part in once again.