• Experian’s Annual Sales Conference
  • Experian’s Annual Sales Conference
  • Experian’s Annual Sales Conference
  • Experian’s Annual Sales Conference

Metro Ecosse Creates A Seaside Attraction At Celtic Manor For Experian’s Annual Sales Conference


For 16 years, Metro Ecosse’s production team has been working with global information services company Experian on its annual sales conference held at the Celtic Manor Resort & Spa. The three-day event for 600 staff comprises not only a formal conference and an opportunity for networking but also a chance for staff to get to know each other in a more relaxed environment in the evenings. Metro's brief includes creating a lively theme for the opening night's dinner and entertainment. Metro Ecosse’s designers got together with Experian to create a whimsical “Seaside Attractions” theme – one which would help break the ice and encourage staff interaction from the start of the important event.

Metro’s creative team got to work with ideas for furnishings, drapes, staging and props which would set the scene. As guests arrived, they were greeted by ‘human animals’ and zebras on stilts. Amusement attractions were laid on to offer all the fun of the fair and an ice cream van added an authentic touch. Metro’s production team sourced bands, impersonators and DJs and the technical team installed a LED dance floor and disco lighting to create a party atmosphere after dinner.

In addition to the opening night, Metro Ecosse’s production remit covers the daytime conference and also the closing night’s gala dinner and awards presentation. The main conference requires an impressive bespoke stage set with audio visual technologies and no less than ten breakout rooms are fully equipped with presentation equipment for separate business line meetings.

“Just a note to say what a great team we have and how proud I am to work with you all on pulling such a fantastic event together. I have to say that this has been one of the most enjoyable events I have ever done! I have had lots of lovely comments and emails to say it was the best yet and, as ever, I have no idea what to pull out of the bag for next year. However, until then, be proud of yourselves for The Best Sales Conference Ever ! “

Amanda Firth, Senior Events Manager, Experian

Metro Ecosse also works with Experian to deliver EMEA-wide conferences which have taken place in Rome, Barcelona and Frankfurt as well as an annual global event which, in 2013, was produced in Sao Paolo, Brazil.

  • Category: Event Production
  • Client: Experian’s Annual Sales Conference
  • Location: Celtic Manor

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